At TRUBAR, we believe clean ingredients and indulgent taste should go hand in hand. That’s why we’ve made an exciting update to our recipe—we’ve officially removed seed oils!
Why We Removed Seed Oils from TRUBAR
Health-conscious consumers are paying closer attention to inflammatory ingredients like seed oils, commonly found in processed foods. Studies suggest that seed oils may contribute to inflammation, oxidative stress, and other health concerns.
For TRUBAR Founder and CEO Erica Groussman, the decision to remove seed oils was clear:
“Seed oils are highly inflammatory, and I wanted TRUBAR to be something that actually makes you feel good—not just in the moment, but long-term. When you remove seed oils from your diet, your body notices a difference. I wanted TRUBAR to be a part of that positive change.” – Erica Groussman
How TRUBAR’s Recipe Has Evolved
Since launching, TRUBAR has remained committed to using only the best ingredients. As part of our continuous improvement, we’ve made several key upgrades:
✅ Removed seed oils to reduce inflammatory ingredients
✅ Swapped in organic cane sugar for a more natural sweetness
✅ Ensured fair-trade cocoa to support ethical sourcing
✅ Increased fiber content for better digestion and satiety
“We’re always evolving and making our bars even better. The goal is to maintain that indulgent taste while using the cleanest, most nutritious ingredients possible.” – Erica Groussman
What Makes TRUBAR Different from Other Protein Bars?
The protein bar industry is full of compromises—most bars are either loaded with artificial ingredients or taste like chalky health food. At TRUBAR, we’ve changed that.
“Most protein bars taste like punishment. TRUBAR tastes like dessert. And the best part? No weird aftertaste, no artificial junk—just delicious, indulgent flavors with ingredients you can trust.”
Unlike many protein bars on the market, TRUBAR is:
✔️ 100% Plant-Based – No dairy, no animal products
✔️ Gluten-Free & Soy-Free – Clean, allergen-friendly snacking
✔️ No Sugar Alcohols – No bloating, no digestive discomfort
✔️ No Artificial Sweeteners – Just real, wholesome ingredients
Where to Buy TRUBAR’s New Recipe
TRUBAR is available nationwide at Costco, Amazon, and 15,000+ retail locations. You can also order online to get your favorite flavors delivered straight to your door!
Ready to Taste the TRU Difference?
Snack smarter with TRUBAR’s clean, plant-based, seed-oil-free recipe! Try our updated bars today and experience the perfect balance of nutrition and indulgence.
