TRUBAR Drizzle mini rice cake bags in S'more to Love, birthday cake and cinnamon roll flavors on a pink background

Meet your
new bite-sized obsession

take a bite

  • 130caloriescals

  • 5gprotein

  • 3gfiber

TRUBAR Oh Oh Cookie Dough bar beside a stack of chocolate chip cookies and a bowl of cookie dough

Tastes like
cookies.
Fuels
like protein Tastes like
cookies. Fuels
like protein

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  • 190caloriescals

  • 12gprotein

  • 13gfiber

TRUBAR KiDS Minions Banana Bread Bar among bananas and slices of banana bread

all the kids are going to go Bananaaaaaas

shop nooooow

  • 140caloriescals

  • 9gprotein

  • 5gsugar

TRUBAR PRO protein bar with chocolate pouring over it on a blue background

Protein goals? Consider them handled

hit your goals

  • 240caloriescals

  • 18gprotein

  • 12gfiber

Love You So Cha Cha Matcha Latte bars beside a matcha latte

Cha cha
matcha, but
in a truBAR

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  • Matcha poured over ice in a glass
  • Stack of Love You So Cha Cha Matcha Latte bars, cut open

  • 190caloriescals

  • 12gprotein

  • 12gfiber

Tru to your every craving

  • Best seller

    Oh Oh Cookie Dough

    190 Calories 12g Protein 12 Bars

  • New

    Cocoa for Coconuts

    190 Calories 12g Protein 12 Bars

  • It's Mint to Be Chip

    190 Calories 12g Protein 12 Bars

Shop all original trubars

Dessert Taste,
Clean Ingredients

OVERCERTIFIED? Blame our founder, Erica. Around here, we treat our customers like family. That’s why every claim has to earn its place.

indulgent nutrition™

Dessert flavors you already love.

clean ingredients

No gluten, dairy, soy or seed oils.

100%
plant based

Nuts, cassava
and pea protein.

Hand breaking a TRUBAR to show its soft texture

amazing texture

Soft, chewy and seriously satisfying.

No gluten
No dairy
No soy
No seed oils
No sugar alcohols
All delicious

Thousands of cravings satisfied

Cherry On Top bar on red Cherry ice cream sundae with chocolate sauce in a waffle bowl on red Cherry On Top bar beside a cherry ice cream sundae in a waffle bowl on red

THE cherry SUNDAE
REIMAGINED

trubar:

  • 190calories

  • 12gprotein

  • 12gfiber

  • 7g sugar

  • dairy-free

  • no melting

cherry sundae:

  • 450calories

  • ~6gprotein

  • ~1gfiber

  • 50g sugar

  • contains dairy

  • melts

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I Scream For Orange Cream bar on orange Orange cream popsicle with a bite taken out on orange I Scream For Orange Cream bar beside an orange cream popsicle on orange

THE orange creamsicle
REIMAGINED

trubar:

  • 190calories

  • 12gprotein

  • 12gfiber

  • 7g sugar

  • dairy-free

  • no melting

orange creamsicle:

  • 350calories

  • ~1gprotein

  • 0gfiber

  • 45g sugar

  • contains dairy

  • melts

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Oh Oh Cookie Dough bar on teal Stack of chocolate chip cookies on teal Oh Oh Cookie Dough bar beside a stack of chocolate chip cookies on teal

THE cookie dough
REIMAGINED

trubar:

  • 190calories

  • 12gprotein

  • 13gfiber

  • dairy-free & vegan

  • 100% plant based

  • no seed oils

cookie dough:

  • 360calories

  • ~3gprotein

  • ~2gfiber

  • contains dairy

  • not plant based

  • often contains seed oils

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Daydreaming About Donuts bar on pink Stack of two glazed donuts on pink Daydreaming About Donuts bar beside a stack of glazed donuts on pink

THE donut
REIMAGINED

trubar:

  • 190calories

  • 12gprotein

  • 11gfiber

  • 8g sugar

  • no seed oils

  • gluten free

donut:

  • 380calories

  • ~4gprotein

  • ~1gfiber

  • 50g sugar

  • fried in seed oils

  • contains gluten

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Whole Lotta Macchiato bar on a purple backdrop Iced caramel macchiato with whipped cream on a purple backdrop Whole Lotta Macchiato bar beside an iced caramel macchiato on a purple backdrop

THE caramel macchiato
REIMAGINED

trubar:

  • 190calories

  • 12gprotein

  • 10gfiber

  • 7g sugar

  • dairy free and vegan

  • soy free

caramel macchiato:

  • 250calories

  • 10gprotein

  • 0gfiber

  • 33g sugar

  • contains dairy

  • contains soy

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available nationwide
find a store find a store

made with simple ingredients

  • Almonds

  • Cashews

  • Pea Protein

  • Cassava

  • Cocoa

  • Sea Salt

  • Vanilla

  • Organic Cane Sugar

Woman in a pink kitchen holding a TRUBAR

CERTIFIED OBSESSED

Who knew plants could taste this good? We took the clean stuff your body loves and made it taste like a treat. No junk. No drama. Just plant-powered pleasure. 


Clean snacking with 100% plant-based, gluten-free, dairy-free, soy-free, and sugar alcohol-free protein bars. 

read our story
“After what felt like a lifelong quest for clean snacks
that satisfy my seemingly untamable sweet tooth, I stopped looking around and looked at myself.”
Erica Groussman, FOUNDER & CEO

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Cherry On Top bar in a basket of cherries
Cocoa For Coconuts bar in a jeans pocket with flowers
Get In My Belly PB & Jelly bar beside a stack of PB&J sandwiches

new ways
to snack tru

new!

trubar drizzle
Chocolate drizzling onto a TRUBAR PRO Cake It Til You Make It bar

trubar pro