Launch of TRUBAR in select Target locations marks further progress in expanding the brand’s North American distribution footprint with key retail partners
MIAMI – April 14, 2025 - TRUBAR, the 100% plant-based, gluten-free, dairy-free, soy-free and seed oil-free protein bar brand, today announced its rollout in select Target stores across the country and online at target.com in three flavor varieties “Oh Oh Cookie Dough,” “Daydreaming about Donuts” and “Smother Fudger Peanut Butter.”
This launch comes shortly after Target’s Q1 announcement to further its commitment to wellness, with plans to introduce more than 2,000 new items across multiple wellness categories. TRUBAR will support the launch with a full-spectrum experience, including experiential in-store activations across the U.S.
TRUBAR is a trailblazing, female-founded protein bar brand that is shaking up the snack industry. Since its debut in 2019, TRUBAR has skyrocketed in popularity, surpassing $50 million in annual revenue in 2024. With dessert-inspired flavors and clean ingredients, TRUBAR has become the go-to choice for health-conscious consumers. Each bar is 100% plant-based, gluten-free, dairy-free, soy-free and seed oil-free while still being high in protein and fiber and satisfying hunger and sweet cravings.
“We are very pleased to add Target to our growing list of leading retail partners,” said Erica Groussman, Founder & Chief Executive Officer of TRUBAR. “Our convenient ‘better for you’ clean ingredient protein bar is a great fit for Target with its focus on making shopping faster, easier, and more convenient, and we look forward to introducing TRUBAR to Target customers seeking healthy and great-tasting snacking options.”
For more information, please visit: https://www.trubar.com/.
About TRUBAR:
TRUBAR is a female-founded brand redefining clean snacking with 100% plant-based, gluten-free, dairy-free, soy-free, and sugar alcohol-free protein bars. Designed for busy, health-conscious consumers, TRUBAR offers indulgent, dessert-inspired flavors that satisfy cravings without compromising on nutrition. TRUBAR is now available in 15,000+ retail locations, including Costco, Whole Foods, Albertsons, and Erewhon, as well as on Amazon. With vibrant packaging, clean ingredients, and a commitment to quality, TRUBAR is proving that healthy snacking can be both delicious and nutritious. Follow @trubar.brands. For more information, please visit: https://www.trubar.com/.
