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12 bar box for $29.99 → only $2.49 per bar!
Strawberry Shorty Got Cake
190 CALORIES
12G PROTEIN
VEGAN
190 CALORIES
12G PROTEIN
VEGAN
190 CALORIES
12G PROTEIN
VEGAN
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TRU Blog
Get the scoop on tasty news, brand stories, and fun updates. Dive into the indulgent side with us!
TRUBAR: The Perfect GLP-1 Friendly Protein Bar
If you’re on GLP-1 medications like Ozempic, Wegovy, or Mounjaro, finding high-protein, high-fiber snacks that keep you full and energized is key. That’s where TRUBAR comes in. Our delicious, plant-based...
TRUBAR Removes Seed Oils: A Cleaner, Better Protein Bar
At TRUBAR, we believe clean ingredients and indulgent taste should go hand in hand. That’s why we’ve made an exciting update to our recipe—we’ve officially removed seed oils! Why We...
TRUBAR’s Erica Groussman: Building a Business as Simple as Her Ingredients
From a childhood witnessing the pitfalls of fad diets to building a multimillion-dollar brand, TRUBAR founder Erica Groussman proves that success—like great snacks—comes from keeping it real. Featured in Sports...
The Story Behind TRUBAR: A Journey to Sweet Success
At TRUBAR, we believe that healthy eating shouldn’t feel like a compromise. Our founder, Erica Groussman, didn’t just want to create a hero protein bar—she aimed to revolutionize the way...
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