MEET OUR TRUBARS
12 bar box for $29.99 → only $2.49 per bar!
Whole Lotta Macchiato
190 CALORIES
12G PROTEIN
VEGAN
190 CALORIES
12G PROTEIN
VEGAN
190 CALORIES
12G PROTEIN
VEGAN
Find Us
Ready to snack? Discover all the stores where you can grab your favorite TRUBARS! Click Here! 🛒✨
TRU Blog
Get the scoop on tasty news, brand stories, and fun updates. Dive into the indulgent side with us!
Behind the Bar: Erica Groussman's Journey of Entrepreneurship and Innovation at TRUBAR
Discover the story behind TRUBAR, as featured in Grazia magazine, where CEO and Founder Erica Groussman shares her journey from concept to a leading brand in the wellness industry. This...
TRUBAR Featured in Us Weekly's Hot Stuff – Issue 44!
We’re thrilled to announce that TRUBAR has been spotlighted in Us Weekly’s latest issue! Check out page 49 in the "Hot Stuff" section to read about our delicious, plant-based bars...
Discover Erica Groussman's Inspiring Journey: Featured on Shoutout Miami
We recently had the great fortune of connecting with Erica Groussman, a remarkable individual with a fascinating journey. In our conversation, Erica shared her experiences, passions, and the wisdom she's...
TRUBAR Now Available at Erewhon!
We’re excited to announce that TRUBAR has hit the shelves at Erewhon! Now you can grab your favorite guilt-free, vegan, and gluten-free protein bars at your nearest Erewhon Market. Stop...
Treat Your Inbox
Sign up and enjoy access to exclusive discounts.